Principles of Project Direct
Work closely with producers to create a definition of quality and draft a plan for continuous improvement.
Provide alternative options to conventional supply chain. Pay above-market pricing, which can mitigate impact in down cycles. Agreed-upon pricing covers costs of production, the quality differential, and increases as cup score improves.
Supply Chain Transparency
Track and audit all economic transactions in the coffee value chain for fairness and accountability. Price negotiations are open and visible between the producer and roaster.
Farm and Regional Stability
Provide long-term partnerships to producing communities, which typically lead to economic stability and the opportunity for improved quality of life.
Share sustainability best practices across producer communities and demonstrate link to higher- quality coffee. Then, document progress in annual audit.
Connect consumers to the direct trade producers through stories of coffee origins, sustainability, and high-quality coffee.